Fjällräven Vardag Svetr

From being a staple in every Swedish household in the ‘70s, Fjällräven has slowly but surely captured the hearts of outdoor enthusiasts the world over. For over 50 years Fjällräven has been working towards making your experience in the outdoors as comfortable as possible whilst focusing on minimizing their environmental impact. Engaged in trying to save the endangered arctic fox, everything Fjällräven do is done with the well being of the world around us in mind.