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The best surf brands 2025

In 2025, surf brands are prioritising innovation, functionality, and sustainability. They are continually evolving their products to emphasise eco-friendly production while adapting their designs to meet the needs of surfers.

The latest collections feature a perfect blend of high-performance materials and attractive designs, making them ideal for your next surf session. Please note that this list is not a ranking and that we have plenty of other top brands for surf equipment in our range. Have fun discovering them!

Our favourite surf brands for 2025

After Essentials

AfterEssentials, founded by three friends with a passion for outdoor sports, specialises in products designed for the time after your surf and water sports sessions. The brand offers functional products such as ponchos, towels, and beach accessories with creative designs. They are perfect for drying off and warming up quickly after surfing.

FCS – Innovation and Performance for Your Surfboard

With over 25 years of experience, FCS is a leading provider of surfboard fins and accessories. The brand revolutionised the surfing world with the concept of removable fins, allowing surfers to adjust the performance of their boards individually. FCS remains a pioneer in developing new fin and surfboard technologies, with sustainability and innovative design solutions at the core.

All-In – Functional Surf Ponchos for Every Adventure

Since 2012, All-In has been setting new standards for surf ponchos. They have reimagined this classic product to provide maximum comfort after water sports. With a wide range of ponchos, they make changing after a dip in the ocean or lake quick and easy. Their sustainable and functional materials keep you dry and warm—perfect for any adventure, whether in summer or winter.

Lib Tech – Innovative Surfboards with a Focus on Sustainability

Lib Tech is renowned for producing more environmentally friendly, high-performance surfboards. The brand has a clear vision: to create high-quality boards suitable for surfers of all skill levels while using sustainable materials. By combining innovative construction methods, eco-conscious production, and exceptional durability, Lib Tech sets new standards in surfboard technology. This makes their boards ideal for surfers who prioritise both performance and sustainability.

Rip Curl – Surf Equipment since 1969

Since 1969, Rip Curl has been one of the leading brands in the surfing world. With innovative products like Flashbomb Wetsuits and Mirage Swimwear, the brand offers technologies that combine top performance and comfort. With a focus on increased sustainability and even higher quality, Rip Curl remains one of the most popular brands for surfers worldwide, ensuring you're equipped both in the water and on land.

Ocean & Earth – Accessories for Extended Surf Sessions

Founded in 1979 in Australia, Ocean & Earth is now one of the leading brands for surfboard accessories worldwide. The brand offers practical and durable products like surfboard leashes, board covers, and tail pads. Ocean & Earth continues to improve the performance of its products while maintaining its commitment to environmental awareness. For 2025, you'll find plastic-free packaging for most of their products in our shops and online.

SurfEars – Protect Your Ears Without Compromising Sound

SurfEars was created to offer surfers a solution to ear infections and surfer’s ears. With a unique design that protects the ear canal without compromising the natural hearing of the environment, SurfEars has revolutionised water sports. Their new SurfEars 4.0, made from recycled materials, effectively protect you during water sports. Sound in. Water out.

Surfboards, Wetsuits and Surf Accessories

At Blue Tomato, we not only offer everything you need for your surfing adventures, but also professional advice. Pop into a Blue Tomato Shop near you or contact our Customer Service team. Our product experts will guide you with their expertise to your ideal surf equipment. More interesting articles and detailed buying advice on surf equipment awaits you in the Blue World and in our Buyer's Guides for Surfboards and Wetsuits.

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