Eivy

Eivy puts the FUN in functional

Bored of seeing the same old functional underwear on the market season after season, Eivy founder Anna Vister decided to take matters into her own hand. Heading back to her hometown of Åre in northern Sweden after a season of snowboarding adventures in the Alps, Anna got to work. In 2009 she launched Eivy clothing, creating a line of unique, stylish, and highly FUNctional thermal underwear in bright happy colours. Who ever said that long johns can't be fun?One of the main goals behind starting this brands was to help girl shredders feel good about themselves, be it on or off the slopes. With bold colours, exciting patterns, and stylish cuts, Eivy's product line soon caught the eyes of shred happy females around the globe. These were no longer pieces that you were ashamed to be seen in; instead they were fiery pieces that you would long to show off. On the slopes, at après ski, hiking, biking, or simply just chilling at home in front of a cosy fire on an ice-cold day.

Function + Fashion = The Dream Team

Back in the day, people were hitting the slopes in whatever base layers they could get their hands on. These days, the more function the better. Why is that? When you are active you sweat, and that sweat needs to go somewhere so it doesn't stick to your body and make you cold. This is where functional materials such as polyester come into the picture. Fibers within the material help to transport sweat away from your body, keeping you warm and toasty all day long. Making these base layers look good whilst doing their job, well that's the trick of the trade. It is also where Eivy functional underwear excels and shines brighter than ever.

Eivy knows how to keep you warm

A lot of thought goes into creating a product that sits directly on your skin. Eivy works with an Oeko-Tex certified fabric known as FABdryTM fabrics made from polyester with a small portion of elastane.FABdryTM fabrics are:

• stretchy
• quick drying
• moisture wicking
• and brushed on the inside for a soft finish

All of the seams are optimized to minimize chafe and the neck of Eivy's sweaters are lined with soft, snuggly fleece to give you that little extra protection from the cold.

Girl Power

Being one with the movement, Eivy do their best to empower women in action sports. They offer snowboard and ski camps, training days, yoga courses – you name it. Anything for the sport and everything to keep it progressing and pushing the females who love it to develop. Staying true to their motto "unbored, onboard", Eivy are winning hearts all over the world.