HUF

HUF - a skateboarder goes his own way

When Keith Hufnagel cruised through the streets of New York on his skateboard at the end of the 1980s, it was anything but ordinary. At the time, skateboarding was a counterculture, practised by outsiders and often misunderstood. Keith's move to Los Angeles in 1992 was the start of a self-made career, for which he found strong support, which also enabled his rise to professional status. His worldwide travels laid the foundation for what was to come.

From skate pro to hip retailer

To give something back, Keith opened a small boutique in San Francisco with the aim of offering the coolest brands in skateboarding, streetwear and sneakers under one roof. Hufnagel simply christened the shop HUF and it quickly became the place to go for hard-to-find, sought-after products.

From retailer to brand with vision, style and quality

With the philosophy "Go out and create your own future - do it yourself, do it in style", HUF achieved international fame. Today, HUF products can not only be found in shops in Los Angeles, New York and Japan, but have long since inspired their fans worldwide. High-quality craftsmanship, timeless design, modern fine-and-functional details, collaboration with artists, photographers, musicians and many more - that is their recipe for success.

Discover functional streetwear and more at Blue Tomato

At Blue Tomato you will find an extensive collection of HUF products. From comfortable hoodies in various designs and functional jackets to creative T-shirts, stylish caps and beanies. Not to mention, HUF socks are constructed with reinforced heel and toe areas to ensure skaters' feet are protected inside in comfort and style. With HUF, you're choosing a winning combination of authentic skate culture and innovative design that embodies the spirit of going your own way in style.