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Girls Are Awesome

The purpose driven brand and emerging media platform Girls Are Awesome wants to increase female representation and promotes this through their blog, podcast, products and events. They encourage rethinking of traditional gender roles. We took a closer look at this slightly different brand concept.

Girls Are Awesome was founded by two New Zealand childhood friends Nick Bridge and Danny Santaana. For their daughters and all young girls and women they want to contribute to more equality and female empowerment in the future. The women and men behind Girls Are Awesome believe that without diversity and inclusion a society cannot reach its full potential.

How to create a community of girl power

Girls Are Awesome is a unique concept. Cool events and a small fashion collection spread the message “Girls Are Awesome”but it’s mainly about sharing inspiring stories of strong women and coming together. The community is very divers with women role models like skaters, snowboarders, surfers, artists and musicians. On their blog, podcast and social media channels, Girls Are Awesome gives them a platform to tell their story and exchange with others. Your daily dose of women empowerment is guaranteed here!

Check out the Girls Are Awesome blog for exciting articles about art, culture, music and sports. Whether it’s the latest snowboard edits or a creative skate project in Ghana, the Girls Are Awesome Blog keeps you up to date. As an example you can read about snowboarder Alieke Everts and her first own edit. Women shredding the streets – we want so see more of that!

Slay Days by Girls Are Awesome

The Slay Days by Girls Are Awesome were founded in 2018. The annual snowboard event brings together women inside the freestyle scene. The four days are packed with shred & yoga sessions, coaching, party and interaction with some of the most inspiring women in snowboarding.

We are always part of it - of course. Check our recap of the Slay Days by Girls Are Awesome 2020.

Group photo at the Slay Days 2020 © Miriam Lottes

Group photo at the Slay Days 2020 © Miriam Lottes

Girls Are Awesome keeps you entertained

Due to the current COVD-19 situation, the community can’t connect at events right now. But Girls Are Awesome got you covered: watch their daily live streams with musicians, athletes and artists on Instagram. Find the weekly schedule in their story highlight LIVE-STREAM and be part of it.

You can stream and participate in the yoga sessions, live music and talks on a variety of topics as you please.

You want more?

Discover Talking Tunes by Girls Are Awesome on Spotify and Apple Podcasts. The podcast focusses on female music artists and the process of creating their music. Get inspired!

Awesome Girls – Awesome Looks

Are you a fan of this purpose driven brand yet? There are a few cool shirts and accessories to spread the message Girls Are Awesome in our shop.

If you want to set a statement for strong girls these are the right styles for you.

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