Hä? Alpaca Lue

Handmade with love, straight out of the hilly countryside in Switzerland. It all started with a beanie that Mats knitted himself for his dreadlocks, which immediately sparked enthusiasm among his friends. Brothers Mat and Seb launched hä? over 20 years ago and the company has been flourishing ever since. Keeping true to their roots, many of the classic hä? products, like beanies and neckwarmers, are still handmade in Wallis by the boys mother and grandmother. The three hä? guidelines "Handmade, For Riders by Riders & Small but Great" read like a line out of our very own playbook.