HurleyRibbed Cheeky Bum Cueca de Bikini

Bob Hurley was a surfboard shaper always looking for ways to make his boards lighter, faster and more flexible. His true stroke of genius came when he applied the exact same approach to boardshorts. In 2007, the infamous lightweight, stretchy, water-repellent Phantom fabric was created, completely changing the game and setting a new standard for performance in water.