Zero X Misfits Zero Business Majica

Zero came to life at a time when skateboarding was feeling slightly stiff and preppy. Founder Jamie Thomas wanted to cater to the underdog, bringing back the raw and powerful ruggedness of skateboarding. With some of the most influential skate videos to date and a whole new take on graphics, Zero made it to the top of the line at the turn of the century. With a pro team that puts most other brands to shame, Jamie Thomas has been able to continue building and expanding his dream.